About Danielle Guillermo
Hey There!
I’m Danielle (never Dani). I am a brand strategist, web designer, and dance educator/ consultant. I’m based in Camp Hill, Pennsylvania with my husband, founder of Guillermo Language Services, and our two children. When I finally peel my eyes away from my computer screen, I love to read and binge watch shows like The Flash and Agents of Shield…
I began my training at Cumberland Dance Company, now Pennsylvania Regional Ballet. During summers, I continued my training on scholarship at American Dance Festival, the New Arts Festival (Parsons Dance Co & Dayton Contemporary Dance Co.), the Ailey School, the Juilliard Summer Intensive, and Dance Theatre of Harlem.
After a year at SUNY-Purchase Conservatory of Dance, I joined Avodah Dance Ensemble. Later, I was a member of Dayton Contemporary Dance Company II.
For four years, I was a performer and dance captain at Sight & Sound Theatres in Lancaster, PA. In 2010, I was the choreographer for the original production of Joseph.
Photo: Gunther Kramer
While performing, I also began my teaching career. I’ve been on faculty at Pennsylvania Regional Ballet, Hershey School of Dance, Jeralydne’s school of the Dance (school of DCDC), and summer faculty at Central Pennsylvania Youth Ballet.
I became an Adjunct Instructor of Dance at Messiah College (now University) and was the creator and director of the Messiah College Summer Dance Intensive. I taught all levels of ballet, advanced modern, dance history, and created choreography for the department ensemble, GiViM.
As a choreographer, I’ve been awarded the Monticello Award & Josephine Swartz Awards from RDA/NE. I also created, designed, and directed the Ugly Duckling Project, an anti-bullying school program. The music was composed by the late James Casey. The residency and show reached over 2000 students in Harrisburg, Pennsylvania Schools.
Instructing class at Messiah College.
Bethany Seiter Photography
My start in web design came out of necessity. In 2013, I was selected choreographer for the Breaking Glass Emerging Female Choreographer’s Project. I gained a year’s mentorship through the event. My first assignment was to obtain a website to market my skills as a dance teacher and choreographer.
From that moment, my journey in design and marketing began. I put in the work to create my own website and never stopped learning.
That first website + social media enabled people to find me and offer me jobs. I no longer struggled to find opportunities. They showed up in my inbox!
Danielle Guillermo Web Design
I became more interested in the “business of dance” and completed course work in design, business, course creation, social media marketing and branding. A few years later, I designed a website for my husband’s medical interpreting company (now in its 6th successful year). This was followed by my next venture, Dance Nerd. More and more people began to take note of my work on Dance Nerd and I realized I had a future in web design.
After spending over 15 professional years in concert dance, teaching, choreography and earning a degree in Art History, I turned my attention to brand and web design as a career. I used my experience from jobs in insurance, retail sales, customer service and of course, dance, to help others succeed.
I continue to speak and write about the dance industry. Additionally, I serve on the Professional Development Committee of the Pennsylvania Dance Educator’s Organization (PADEO).
The problem of money in dance is one that I’ve always wanted to solve. I don’t have all the answers, but I do have this piece of the puzzle.
I’m here to partner with individuals and organizations who recognize that we can do dance differently. Through education, brand and web design, I not only make gorgeous, attractive designs that make people buy into dance. I provide the strategies you need to make your brand grow.
